Scroll
SCroll:
I have 18,744 unread emails on my personal gmail account.
My last email address became so bogged-down with spam that it had to be laid to rest (RIP).
At home, my apartment’s mailbox creaks with pain when I’m brave enough to open it, vomiting forth an avalanche of credit card offers, catalogs, and flyers.
“Hey, look here", "Are you gunna miss out?”, “Today’s deals for you”, “miss you! Come back!”, "You won't believe this offer!"
In 2026, scrolling on Instagram has started to feel about the same. The novelty and unpredictability that once could sustain me for hours has gradually faded, replaced with a homogenous blend of hyper-professionalized “content”, sensationalized “news” and thinly veiled advertisements. Eww.
Witness videos of bombings, braindead subtitled podcast commentary, driveway power-washing, OnlyFans models, and a recipe for fluffy Japanese pancakes all within the span of 60 seconds feels eerie and dystopian while eating my breakfast.
about the project:
Scroll is an analog social media feed.
Stripping away the chaotic visuals and sounds that these platforms depend on reveals the ridiculous experience at the core of scrolling.
The work is comprised of two boxes nestled into a larger case. One box houses electric components, battery, and motor. The other houses a belt-driven loop of “content” for the viewer feel however they want about.
The four-panel cover features inset graphics and an embedded magnet closure.
Please enjoy these images of the making of Scroll.
MATERIALS
Boards - 0.08” bookboard
Cloth (case) - Brooklyn Bookcloth - Dk. Blue (linen) - Talas
Cloth (box) - Brooklyn Bookcloth - Black (vellum) - Talas
N20 DC Motor with Magnetic Encoder - 6V with 1:50 Gear Ratio
4 x AA Battery Holder with Premium Jumper Header Wires
Breadboard-friendly SPDT Slide Switch
18-Gauge wire (red)
3mm metal rods, aluminum coupler, and timing pulleys
Jade 403 PVA adhesive - Talas
While this is not intended to be a tutorial, you may feel inspired and/or challenged to use some of the featured techniques to make something functional and beautiful. I hope this is the case.
If you have any questions about this project or otherwise, contact Bounty Archive Management.
